Effects by Design.

Wellness happens when you Relax, Rest, and Focus on Relief.

With so many cannabis brands in the market today, making the right decision for your personal wellness can be difficult to navigate. Care by Design is here to help you cut through the clutter and provide the right product for your needs.

Relax by Design.

Designed to soothe occasional stress and promote a sense of serenity.

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Relief by Design.

Designed to relieve occasional aches and pains from exercise and daily activities.

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Rest by Design.

Designed to enhance your end of day ritual.

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Focus by Design.

Designed to bring you into your zone and help you flourish.

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What you need & how you want it.

Each of our Effects products are available in the following form factors:

Drops are perfect for those who are new to cannabis and want to find the right dose for their needs. The measured dropper allows you to easily adjust your dose as needed.

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Soft gels encapsulate our full-spectrum formulas into a convenient and precise form factor. Our easy to swallow soft gels are gluten free, non-GMO, and made with no additives.

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Our gummies are a delicious way to get your daily dose of cannabinoids. Vegan and gluten-free, these gummies are available in four unique savory or sweet fruit flavors and designed by culinary scientists to give you an unparalleled edibles experience.

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Major is Minor.

THC and CBD aren’t the only cannabinoids produced by the cannabis plant— far from it! Over 100 unique cannabinoids have been identified, many with unique benefits of their own.

Illustration of THCA molecule

THCa - Featured prominently in Relax.

Illustration of THCV molecule

THCv - Featured prominently in Focus.

Illustration of Delta-8 THC molecule

Delta-8 THC - Featured prominently in Relax.

Illustration of CBG molecule

CBG - Featured prominently in Relief.

Illustration of CBN molecule

CBN - Featured prominently in Rest.

Illustration of CBDA molecule

CBDa - Featured prominently in Focus, Relax, Relief, and Rest.

With Care by Design Effects, minor cannabinoids play a major role.

Variety is the spice of life.

We have experience pioneering cannabis products, which is why we have created the Effects line with botanical terpenes to enhance your experience.

Our unique terpene blends are backed by extensive research. Each formula in the Effects line features terpenes that are tailored to give you the Rest, Relief and Focus you need, so you can Relax.

Here are some of the terpenes you’ll find in Effects:

Beta Caryophyllene

Beta Caryophyllene

Found in: Black pepper, rosemary, bay leaf, clove, basil, cinnamon



Found in: Hops, gineng, sage, spearmint, ginger tobacco



Found in: Citrus fruit, fir, neroli, rosemary, juniper, mint



Found in: Lavender, coriander, bergamot, orange blossoms



Found in: Hops, lemongrass, thyme, black pepper, verbena



Found in: Pine trees, basil, rosemary, dill

Real scientists. Real science.

We craft our formulas under the rigorous guidance of our in house experts to ensure our products are clean, effective, and potent.

Meet the makers behind our Effects line:

CannaCraft Product Development Manager, Marielle Kane

Marielle Kane: Product Development Manager

As a former chef, winemaker, and food scientist, Marielle Kane brings both a creative and scientific approach to innovation. After earning her B.Sc. in Food Science from Pennsylvania State University, Marielle travelled to California, New Zealand, and Oregon to learn the craft of winemaking. Ultimately, the dynamic pace of the cannabis industry attracted her to Cannacraft. In her role, she utilizes her experience in analytical sciences, manufacturing, and research to drive product development.

Matt Elmes: Director, New Product Development

Matt Elmes: Director, New Product Development

A PhD in Molecular and Cellular Biology from Stony Brook University in New York, Dr. Elmes focused on endocannabinoid and phytocannabinoid cellular transport mechanisms for his dissertation work. Dr. Elmes has authored over a dozen peer-reviewed scientific journal articles about cannabinoids and was named a co-inventor on a granted patent application.